Building Stakeholder Relations
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The below categories and elements represent key areas of expertise offerings with very broad applications for companies and organizations alike. The brief discussion about corporate communications that follows this, is a good reminder of how an integrated approach to the art and science of this craft can result in greater brand leverage, amplification, and results.
Paul Moreau
President,
The Arrowwood Group
Public Companies
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Media Releases
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Presentation Decks
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Web Content
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Analyst Updates
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MD&A
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Annual Reports
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Corporate Fact Sheet
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Public Relations
Design and Branding
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Logo Development
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Color Palette
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Fonts
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Taglines and Slogans
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Imagery
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Voice
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Personality
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Advertising
Internal Communications
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Intranet Content
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Company Newsletters
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Presentations
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Technical Documentation
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Reports
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Training Materials
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Media Voice Overs
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Ghost Articles
Event Design/Management
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Product Launches
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Corporate Road Shows
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Annual Meetings
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Conference Programming
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Corporate Retreats
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Team Building Events
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Media Conferences
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Conference Calls
Executive Communications
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Speeches
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Blogs
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Articles
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Special Announcements
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Product Launch Scripts
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PowerPoint Decks
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Backgrounders
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Position/Policy Papers
Content Development
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Research & Analysis
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Message Development
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Copywriting
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Collaborative Editing
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Web Content/Builds
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Collateral Materials
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Social Media
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Visuals, Videos
What are Corporate Communications?
Corporate communications are techniques and approaches organizations employ to communicate with various audiences and stakeholders, both internally and externally.
These audiences commonly include customers, prospects, employees, and investors. Effective corporate communication helps brands deliver a compelling narrative that captures and deepens relationships and customer loyalty.
Corporate communications include:
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Internal Communications with employees
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External Communications with outside stakeholders including clients/customers, investors, and the media
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Executive Communications which involves messaging around leadership outlook and perspective
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Brand Communications in general, designed to enhance and amplify an organization's image and reputation through vehicles such as advertising and digital/social media campaigns
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The goal of the Arrowwood Group is to help companies and organizations that may not have formal communications departments better connect with their stakeholders, and to also provide more communications savvy organizations with additional creative range, perspective, and capacity to handle special projects or applications.
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We would welcome the opportunity to speak with you about your communications needs, whether they be planned, emergency, select, or ongoing in nature.