Building Stakeholder Relations
Credentials
The Arrowwood Group is a small, boutique communications consulting firm I established, to help companies and organizations realize better brand conversations with their many stakeholders, both internal and external.
Paul Moreau
President,
The Arrowwood Group
Communication Is All About 'Getting Through'
Arrowwood was the name of the street I grew up on.
Giving my company that name is like returning to where it all started for me and being infused with a renewed sense of wonder, purpose and perspective.
From those early formative years, and ever since I started to enter the workforce, I have always endeavored to try to find increasingly better ways to get through to folks... by both communicating and listening effectively.
Today, I bring over 35 years of integrated marketing and communications experience in private/public sector, non-profit, publicly traded, and government agency environments to the table. This includes five years as Vice President, Marketing of a TSX-V listed company in the life science sector, and Vice President, Corporate Communications of a wealth management multi-national.
As a communications specialist I am known as a highly skilled, hands-on, and results-driven professional with broad business acumen and the ability to develop compelling corporate communications in support of mission objectives and goals.
Possessing expansive business management skills anchored by an entrepreneurial work ethic, I have an affinity for big picture thinking, creative problem solving, strategic planning and analysis, and thorough execution.
Additionally, I am a quick study on complex issues, a compelling pitchman, presenter, accomplished listener, mentor, detail-oriented, and a strong collaborator with c-suite leadership, boards, stakeholders, colleagues, employees and KOLs.
Finally, I also hold a broad suite of executive management skill sets including highly refined situational awareness, seasoned judgement, political savvy, a keen ability to listen, as well as international corporate experience and interaction.
All of these skill sets and experiences drive my communications work and I would welcome the opportunity to speak with you about your branding and communications needs whether they be planned, emergency, select, or ongoing.
Let's explore how we can work together to get through to all of your stakeholders more effectively.
Paul Moreau -
Select Achievement Highlights
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Planned and executed integrated marketing and communications strategies for multi-national wealth manager Assante as it grew to CDN $25 billion in AUM through acquisitions and growth.
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Managed business communications to 3,300 IG Wealth Management financial consultants.
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Wrote and edited hundreds of media releases and corporate communications to precise standards required by the highly regulated financial and medical sectors I worked in.
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Created expansive suites of print, video, web, digital and display materials for multiple brands.
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Produced large-scale, high-budget corporate conferences, retreats and product launches in Canada, the U.S., and Europe.
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Directed two advertising campaigns (economic development - local and national) for the City of Winnipeg, Canada.
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Crafted complex business documents including MD&As, annual reports, and regulatory findings.
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Rebranded two disruptive medical technologies for non-invasive diabetes and skin cholesterol risk assessment for a TSX-V biotech company, representing CDN $40 million in prior R&D.
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Raised over CDN $6 million in capital, grant, and sponsor funding for various development projects.
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Developed and launched a ground-breaking STEM education product tailored to schools for Conviron, the world leader in controlled environments for plant science research in 90 countries.